//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Apaolaza, Vanessa"
~person:"Barn, Sukhbinder S."
~person:"Jazi, Salima"
~subject:"Social web"
~type_genre:"Conference paper"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"World"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Social web
Social Web
4
Attitude
2
Consumer behaviour
2
Internet marketing
2
Konsumentenverhalten
2
Online-Marketing
2
Viral marketing
2
Virales Marketing
2
Adults
1
Brand management
1
Consumer
1
Digital influencers
1
Digitalisierung
1
Digitization
1
E-Learning
1
E-learning
1
Electronic word of mouth
1
Erwachsene
1
Facebook groups
1
Individual interviews
1
Influence
1
Innovation adoption
1
Innovationsakzeptanz
1
Intention to purchase
1
Kundenbindungsprogramm
1
Learning
1
Learning process
1
Lernen
1
Lernprozess
1
Loyalty program
1
Markenführung
1
Nethnography
1
Purchase intention
1
Recommendations
1
Social media
1
Source credibility
1
Students
1
Studierende
1
Target group
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Conference paper
Article in journal
4
Aufsatz in Zeitschrift
4
Konferenzbeitrag
4
Aufsatz im Buch
3
Book section
3
Language
All
English
4
Author
All
Apaolaza, Vanessa
Barn, Sukhbinder S.
Jazi, Salima
Carley, Kathleen M.
3
Indrawati
3
Alleman, James H.
2
Chen, Yen-Shen
2
Delcea, Camelia
2
Gloor, Peter A.
2
Gómez-Suárez, Mónica
2
Levy, Shalom
2
Nakaya, Joji
2
Schulten, Matthias Bernhard
2
Smit, Edith G.
2
Veloso, Mónica
2
Ababakirov, Azamat
1
Abate, Serafino
1
Abouzeedan, Adli
1
Al Guindy, Mohamed
1
Al Sakinah, Safira
1
Alaraifi, Adel
1
Alegret Cotas, Alejandro
1
Alexander, Matthew
1
Alzamil, Zamil
1
Amann, Carina
1
Andrade, Norberto Nuno Gomes de
1
Appelbaum, Deniz
1
Ardhana, W.
1
Ardhana, Welly
1
Arndt, Hans-Knud
1
Asiedu-Appiah, Felicity
1
Awan, Asif
1
Azer, Jaylan
1
Back, Andrea
1
Bagnoud, Alexandre
1
Bajrami, Demush
1
Balozian, Puzant
1
Barrutia, José M.
1
Barton, Thomas
1
Batikas, Michail
1
more ...
less ...
Published in...
All
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
Bridging the gap between advertising academia and practice
1
Journal of marketing management : MM
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Influence of electronic word of mouth on purchase intention : case of Facebook groups dedicated to purchases on foreign websites
Ezzahi, Issam
;
Jazi, Salima
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 145-194)
.
2022
Persistent link: https://www.econbiz.de/10013338068
Saved in:
2
The impact of digital influencers on consumer behavior : towards a conceptual framework of purchase intention
Dada, Shehrazed
;
Jazi, Salima
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 195-205)
.
2022
Persistent link: https://www.econbiz.de/10013338079
Saved in:
3
The relationship between gratifications from social networking site use and adolescents' brand interactions
Apaolaza, Vanessa
;
Hartmann, Patrick
;
He, Jiaxun
; …
- In:
Bridging the gap between advertising academia and practice
,
(pp. 29-41)
.
2017
Persistent link: https://www.econbiz.de/10011539962
Saved in:
4
"Tweet dreams are made of this, who are we to disagree?" : adventures in a #Brave New
World
of #tweets, #Twitter, #student engagement and #excitement with #learning
Barn, Sukhbinder S.
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 965-986
Persistent link: https://www.econbiz.de/10011612537
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->