Appiah-Adu, Kwaku; FYALL, ALAN; SINGH, SATYENDRA - In: The Service Industries Journal 20 (2000) 2, pp. 95-113
During the last few years considerable attention has been focused on the essence of cultivating a culture which fosters the effective operationalisation of marketing practices in tourism firms. This issue is considered an important source of competitive advantage in the tourism industry where...