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~person:"Arakawa, Yutaka"
~person:"Brander, Robert W."
~person:"Warton, Nicola M."
~person:"Wedel, Michel"
~subject:"emotions"
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Video
content
marketing : the making of clips
Liu, Xuan
;
Shi, Savannah Wei
;
Teixeira, Thales
;
Wedel, …
- In:
Journal of marketing
82
(
2018
)
4
,
pp. 86-101
Persistent link: https://www.econbiz.de/10011880543
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