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~person:"Arcand, Manon"
~subject:"Electronic Commerce"
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Electronic Commerce
Consumer behaviour
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Informationsverhalten
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Arcand, Manon
Bandulet, Martin
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Morasch, Karl
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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ECONIS (ZBW)
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Consumer characteristics as drivers of online information searches
Gallant, Isabelle
;
Arcand, Manon
- In:
Journal of research in interactive marketing : …
11
(
2017
)
1
,
pp. 56-74
Persistent link: https://www.econbiz.de/10011699246
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