Arcelus, F.J.; Kumar, Satyendra; Srinivasan, G. - In: European Journal of Operational Research 219 (2012) 2, pp. 252-263
This paper studies the impact of direct rebates to the end customer from the manufacturer and/or from the retailer upon the profitability and effectiveness of the policies of both channels. Effectiveness is measured by the ratio of the retailer’s to the manufacturer’s profits and by the sum...