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~person:"Ardekani, Saeid Saeida"
~subject:"Brand management"
~subject:"Marketing"
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Brand management
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Ardekani, Saeid Saeida
Bruhn, Manfred
25
Loureiro, Sandra Maria Correia
23
Schüller, Anne M.
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Hollebeek, Linda D.
15
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Journal of promotion management : innovations in planning and applied research
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ECONIS (ZBW)
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Consumer engagement with restaurant brand pages : a multidimensional categorization of antecedents and consequences
Rasty, Fereshte
;
Nasab, Seyyed Mohammad Tabataba'i
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
7
,
pp. 1015-1052
Persistent link: https://www.econbiz.de/10014330952
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