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~person:"Armstrong, Gary"
~person:"Belz, Christian"
~person:"Pepels, Werner"
~person:"Sheth, Jagdish N."
~subject:"Aufsatzsammlung"
~subject:"Marketing"
~subject:"Marketingmanagement"
~type:"article"
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Aufsatzsammlung
Marketing
Marketingmanagement
Beziehungsmarketing
31
Relationship marketing
31
Marketing management
26
Lieferantenmanagement
15
Supplier relationship management
15
B-to-B-Marketing
14
Business-to-business marketing
14
Consumer behaviour
12
Konsumentenverhalten
12
Brand management
10
Markenführung
10
Physical distribution
10
Vertrieb
10
Selling
9
Verkauf
9
Customer service
8
Kundenservice
8
Customer satisfaction
7
Kundenzufriedenheit
7
Dienstleistungsqualität
6
Service quality
6
Customer value
5
Emerging economies
5
Kundenwert
5
Product management
5
Produktmanagement
5
Schwellenländer
5
Strategic management
5
Strategisches Management
5
Absatz
4
Beschwerdemanagement
4
Complaint management
4
Corporate Social Responsibility
4
Corporate social responsibility
4
Innovation
4
Innovation management
4
Innovationsmanagement
4
International marketing
4
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8
Type of publication
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Article
Book / Working Paper
178
Type of publication (narrower categories)
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Article in journal
18
Aufsatz in Zeitschrift
18
Aufsatz im Buch
13
Book section
13
Language
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German
16
English
16
Author
All
Armstrong, Gary
Belz, Christian
Pepels, Werner
Sheth, Jagdish N.
Kumar, V.
34
Homburg, Christian
33
Bruhn, Manfred
32
Meffert, Heribert
31
Vrontis, Demetris
30
O'Cass, Aron
25
Melewar, T. C.
23
Morgan, Neil A.
22
Bauer, Hans H.
21
Calantone, Roger J.
21
Mitev, Ariel Zoltán
21
Keszey, Tamara
20
Kitchen, Philip J.
20
Wiedmann, Klaus-Peter
20
Bauer, András
19
Esch, Franz-Rudolf
19
Schultz, Don E.
19
Brettel, Malte
18
Gáti, Mirkó
18
Hunt, Shelby D.
18
Lindgreen, Adam
18
Reinecke, Sven
18
Schnitkey, Gary
18
Balmer, John M. T.
17
Di Benedetto, C. Anthony
17
Diller, Hermann
17
Gyulavári, Tamás
17
Foroudi, Pantea
16
Gierl, Heribert
16
Gilmore, Audrey
16
Kenesei, Zsófia
16
Kirchgeorg, Manfred
16
Pitt, Leyland F.
16
Thrassou, Alkis
16
Varadarajan, Rajan
16
Yan, Ruiliang
16
Berács, József
15
Hult, G. Tomas M.
15
Kleinaltenkamp, Michael
15
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Innovation Driven Marketing : vom Trend zur innovativen Marketinglösung
5
Journal of marketing theory and practice
2
Journal of the Academy of Marketing Science
2
AMS review : official publication of the Academy of Marketing Science
1
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
1
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
1
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
1
Führung von Vertriebsorganisationen : Strategie - Koordination - Umsetzung
1
Handbook of relationship marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Innovationen im Kundendialog : reales Kundenverhalten und reales Marketing
1
Instrumente zur Gestaltung von After Sales Services
1
Journal of business research : JBR
1
Journal of business-to-business marketing
1
Journal of macromarketing
1
Journal of marketing
1
Journal of marketing theory and practice : JMTP
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Marketing theory
1
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
1
Swiss journal of economics and statistics
1
The journal of services marketing
1
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
1
Verkaufen nach der Krise : vertriebliche Erfolgspotenziale der Zukunft nutzen - Strategien und Tipps aus Forschung, Beratung und Praxis
1
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ECONIS (ZBW)
32
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1
Sustainable marketing : market-driving, not market-driven
Sheth, Jagdish N.
;
Parvatiyar, Atul
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 150-165
Persistent link: https://www.econbiz.de/10012485425
Saved in:
2
Post-pandemic marketing : when the peripheral becomes the core
Sheth, Jagdish N.
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 37-44
Persistent link: https://www.econbiz.de/10012880159
Saved in:
3
Systematik des Verkaufsmanagements
Belz, Christian
- In:
Führung von Vertriebsorganisationen : Strategie - …
,
(pp. 35-49)
.
2020
Persistent link: https://www.econbiz.de/10012253012
Saved in:
4
Revitalizing relationship marketing
Sheth, Jagdish N.
- In:
The journal of services marketing
31
(
2017
)
1
,
pp. 6-10
Persistent link: https://www.econbiz.de/10011615581
Saved in:
5
Toward an integrative theory of marketing
Parvatiyar, Atul
;
Sheth, Jagdish N.
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
,
pp. 432-445
Persistent link: https://www.econbiz.de/10012819690
Saved in:
6
New areas of research in marketing strategy, consumer behavior, and marketing analytics : the future is bright
Sheth, Jagdish N.
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
1
,
pp. 3-12
Persistent link: https://www.econbiz.de/10012483496
Saved in:
7
Organisation und Spezialisierung für ein innovatives Marketing
Belz, Christian
- In:
Innovation Driven Marketing : vom Trend zur innovativen …
,
(pp. 363-399)
.
2007
Persistent link: https://www.econbiz.de/10003507306
Saved in:
8
Mehr Einfluss des Marketing
Belz, Christian
- In:
Innovation Driven Marketing : vom Trend zur innovativen …
,
(pp. 437-444)
.
2007
Persistent link: https://www.econbiz.de/10003507331
Saved in:
9
Darstellung und Bedeutung des Kundenlebenszeitwerts im Business to Business-Marketing
Pepels, Werner
- In:
Effektives Customer Relationship Management : …
,
(pp. 207-239)
.
2013
Persistent link: https://www.econbiz.de/10014546736
Saved in:
10
Reflections on Vargo and Lusch's systems perspective
Sheth, Jagdish N.
- In:
Industrial marketing management : the international …
40
(
2011
)
2
,
pp. 197-198
Persistent link: https://www.econbiz.de/10008934057
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