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~person:"Armstrong, Gary"
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Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
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Hybrides Kaufverhalten : empirische Analyse anhand von Haushaltspaneldaten
Diller, Hermann
;
Gentner, Justus
;
Müller, Iris
-
2000
Persistent link: https://www.econbiz.de/10004596139
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2
Marketing : an introduction
Kotler, Philip
;
Armstrong, Gary
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1993
-
3. ed
Persistent link: https://www.econbiz.de/10000858634
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Principles of marketing
Kotler, Philip
;
Armstrong, Gary
-
1991
-
5. ed
Persistent link: https://www.econbiz.de/10000835995
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