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~person:"Armstrong, Gary"
~person:"Webber, Rick L."
~subject:"United States"
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United States
Marketing
52
Marketing management
21
Marketingmanagement
21
Beziehungsmarketing
9
Marketing theory
9
Marketingtheorie
9
Relationship marketing
9
Theorie
9
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9
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7
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4
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2
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1
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1
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1
Consumer behaviour
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Armstrong, Gary
Webber, Rick L.
Kotler, Philip
18
Hartley, Robert F.
7
Layton, Roger A.
6
Malshe, Avinash
6
Perreault, William D.
6
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5
Lakdawalla, Darius
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McCarthy, Edmund Jerome
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Zaltman, Gerald
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3
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3
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Homburg, Christian
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Hult, G. Tomas M.
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Hutt, Michael D.
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Ingram, Thomas N.
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The Prentice Hall series in marketing
1
wi - Wirtschaft / Marketing
1
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ECONIS (ZBW)
4
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1
Principles of marketing
Kotler, Philip
;
Armstrong, Gary
-
2008
-
12. ed.
Persistent link: https://www.econbiz.de/10013474853
Saved in:
2
Principles of marketing
Kotler, Philip
;
Armstrong, Gary
-
2006
-
11. ed.
Persistent link: https://www.econbiz.de/10013474975
Saved in:
3
Grundlagen des Marketing
Kotler, Philip
;
Armstrong, Gary
;
Saunders, John A.
; …
-
2003
-
3., überarb. Aufl.
Persistent link: https://www.econbiz.de/10001692370
Saved in:
4
Principles of marketing
Kotler, Philip
;
Armstrong, Gary
-
1991
-
5. ed
Persistent link: https://www.econbiz.de/10000835995
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