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Armul, Katy
Iyer, Rajesh
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The market effect of Super Bowl advertising during a recession
Wiggenhorn, Joan M.
;
Eastman, Jacqueline K.
;
Iyer, Rajesh
; …
- In:
Journal of business and economic perspectives
36
(
2010
)
1
,
pp. 150-159
Persistent link: https://www.econbiz.de/10008650467
Saved in:
2
The market effect of Super Bowl advertising during a recession
Wiggenhorn, Joan M.
;
Eastman, Jacqueline K.
;
Iyer, Rajesh
; …
- In:
Journal of business and economic perspectives
36
(
2010
)
1
,
pp. 150-159
Persistent link: https://www.econbiz.de/10009881007
Saved in:
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