The market effect of Super Bowl advertising during a recession
by Joan M. Wiggenhorn; Jacqueline K. Eastman; Rajesh Iyer; Katy Armul
| Year of publication: |
2010
|
|---|---|
| Authors: | Wiggenhorn, Joan M. ; Eastman, Jacqueline K. ; Iyer, Rajesh ; Armul, Katy |
| Published in: |
Journal of business and economic perspectives. - Martin, Tenn. : [Verlag nicht ermittelbar], ISSN 1528-5014, ZDB-ID 1179812-9. - Vol. 36.2010, 1, p. 150-159
|
| Subject: | Werbeträger | Advertising media | Sportveranstaltung | Sport event | Konjunktur | Business cycle | Werbewirkung | Advertising effects | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008650467