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~person:"Arnold, Brit"
~person:"Guin, Kalyan K."
~person:"Kotzab, Herbert"
~person:"Mattmüller, Roland"
~subject:"Handelsmarke"
~subject:"Textilhandel"
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Handelsmarke
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Betriebsform
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Department store
3
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Arnold, Brit
Guin, Kalyan K.
Kotzab, Herbert
Mattmüller, Roland
Basu, Rituparna
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Große-Bölting, Kristin
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Kastner, Olga Louisa
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International journal of retail & distribution management
1
Strategien und Trends im Handelsmanagement : disziplinenübergreifende Herausforderungen und Lösungsansätze ; Festschrift für Professor Dr. Dr. h.c. Erich Greipl
1
The IUP journal of marketing management : IJMM
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ECONIS (ZBW)
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Do apparel store formats matter to Indian shoppers?
Basu, Rituparna
;
Guin, Kalyan K.
;
Sengupta, Kalyan
- In:
International journal of retail & distribution management
42
(
2014
)
8
,
pp. 698-716
Persistent link: https://www.econbiz.de/10010391140
Saved in:
2
Format perception of Indian apparel shoppers : case of single and multi-brand stores
Basu, Rituparna
;
Sengupta, Kalyan
;
Guin, Kalyan K.
- In:
The IUP journal of marketing management : IJMM
11
(
2012
)
3
,
pp. 25-37
Persistent link: https://www.econbiz.de/10009660077
Saved in:
3
Warenhaus als Marke - hat das Warenhaus eine Zukunft?
Enke, Margit
;
Arnold, Brit
- In:
Strategien und Trends im Handelsmanagement : …
,
(pp. 49-60)
.
2004
Persistent link: https://www.econbiz.de/10002381075
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