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~person:"Arora, Neeraj"
~person:"Bradlow, Eric T."
~person:"Saarijärvi, Hannu"
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Search: "Kannan, Pallassana K."
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Beziehungsmarketing
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Data protection
2
Datenschutz
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Service-Dominant Logic
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Service-dominant logic
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Bayes-Statistik
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Arora, Neeraj
Bradlow, Eric T.
Saarijärvi, Hannu
Kannan, P. K.
63
Wright, Gordon P.
5
Gu, Xian
4
Li, Hongshuang
4
Nam, Hyoryung
4
Verhoef, Peter C.
4
Bardhan, Indranil R.
3
Boyd, D. Eric
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Demirkan, Haluk
3
Janakiraman, Ramkumar
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Kauffman, Robert J.
3
Ratchford, Brian Thomas
3
Reinartz, Werner J.
3
Bart, Yakov
2
Bezawada, Ram
2
Jain, Sanjay
2
Kopalle, Praveen K.
2
Koukova, Nevena T.
2
Kulkarni, Gauri
2
Kuusela, Hannu
2
Luo, Lan
2
Ratchford, Brian T.
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Rishika, Rishika
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Abhishek, Vibhanshu
1
Andrews, Michelle
1
Arens, Zachary G.
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Azarm, Shapour
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Balachander, S.
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Blanchard, Simon J.
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Boldt, Lin Bao
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Breugelmans, Els
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Camacho, Nuno
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Chang, Ai-Mei
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Chun, So Yeon
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Datta, Hannes
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European business review : EBR ; the official journal of the International Management Centres, Europe
1
Journal of retailing
1
Marketing letters : a journal of research in marketing
1
The international review of retail, distribution and consumer research
1
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ECONIS (ZBW)
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Refocusing loyalty programs in the era of big data : a societal lens paradigm
Stourm, Valeria
;
Neslin, Scott A.
;
Bradlow, Eric T.
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
4
,
pp. 405-418
Persistent link: https://www.econbiz.de/10012417694
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2
Unlocking the transformative potential of customer data in retailing
Saarijärvi, Hannu
;
Kuusela, Hannu
;
Kannan, P. K.
; …
- In:
The international review of retail, distribution and …
26
(
2016
)
3
,
pp. 225-241
Persistent link: https://www.econbiz.de/10011543275
Saved in:
3
Value co-creation : theoretical approaches and practical implications
Saarijärvi, Hannu
;
Kannan, P. K.
;
Kuusela, Hannu
- In:
European business review : EBR ; the official journal …
25
(
2013
)
1
,
pp. 6-19
Persistent link: https://www.econbiz.de/10009757397
Saved in:
4
The impact of household level heterogeneity in reference price effects on optimal retailer pricing policies
Kopalle, Praveen K.
;
Kannan, P. K.
;
Boldt, Lin Bao
; …
- In:
Journal of retailing
88
(
2012
)
1
,
pp. 102-114
Persistent link: https://www.econbiz.de/10009513156
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