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~person:"Arora, Nilesh"
~person:"Keller, Kevin Lane"
~subject:"Markenimage"
~subject:"Online-Marketing"
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Search: subject_exact:"Consumer Behaviour"
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Markenimage
Online-Marketing
Consumer behaviour
37
Konsumentenverhalten
37
Brand management
21
Markenführung
21
Brand image
16
Brand
13
Markenartikel
13
Advertising
11
Werbung
11
Advertising effects
9
Werbewirkung
9
Brand extension
6
Markentransfer
6
Marketing management
5
Marketingmanagement
5
Social Web
5
Social web
5
Celebrity endorsement
4
Celebrity-Werbung
4
Internet marketing
4
purchase intention
4
Beziehungsmarketing
3
Relationship marketing
3
consumer attitude
3
Branding
2
Brands
2
China
2
Corporate reputation
2
Firmenimage
2
International marketing
2
Internationales Marketing
2
Markenpolitik
2
Measurement
2
Messung
2
Product quality
2
Produktqualität
2
Theorie
2
Theory
2
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14
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3
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English
19
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Arora, Nilesh
Keller, Kevin Lane
Loureiro, Sandra Maria Correia
30
Phau, Ian
30
Diamantopoulos, Adamantios
26
Usman, Osly
25
Bang, Nguyen
20
Han, Heesup
20
Ko, Eunju
20
Huber, Frank
19
Dwivedi, Yogesh Kumar
18
Guzman, Francisco
18
Filieri, Raffaele
17
Hollebeek, Linda D.
17
Japutra, Arnold
17
Melewar, T. C.
17
Pelsmacker, Patrick de
17
Sarkar, Abhigyan
17
Ekinci, Yuksel
16
Sreejesh, S.
16
Veloutsou, Cleopatra
16
Dens, Nathalie
15
Pauwels, Koen
15
Wiedmann, Klaus-Peter
15
Bauer, Hans H.
14
Burmann, Christoph
14
Gierl, Heribert
14
Jang, Soocheong
14
MacInnis, Deborah J.
14
Paul, Justin
14
Sarkar, Juhi Gahlot
14
Vrontis, Demetris
14
Ghose, Anindya
13
Shimul, Anwar Sadat
13
Bang Nguyen Viet
12
Batra, Rajeev
12
Das, Gopal
12
Fetscherin, Marc
12
Gil Saura, Irene
12
Khamitov, Mansur
12
Khan, Imran
12
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Review of marketing science
2
AMS review : official publication of the Academy of Marketing Science
1
Asian Academy of Management journal : AAMJ
1
Brand management ; Vol. 2
1
Decision
1
Financial Times handbook of management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of global marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing communications
1
Journal of marketing research : JMR
1
Journal of promotion management : innovations in planning and applied research
1
Journal of the Academy of Marketing Science
1
Marketing-mix strategies - product strategy and promotion strategy
1
Measuring and managing brands
1
Report / Marketing Science Institute
1
Report / Marketing Science Institute / Marketing Science Institute
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The journal of brand management : an international journal
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ECONIS (ZBW)
19
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1
How does social media impact consumers' sustainable purchase intention?
Arora, Nilesh
;
Rana, Meghna
;
Prashar, Sanjeev
- In:
Review of marketing science
21
(
2023
)
1
,
pp. 143-168
Persistent link: https://www.econbiz.de/10014364904
Saved in:
2
Exploring the effect of personality congruencies on brand identification and purchase intentions
Arora, Nilesh
;
Prashar, Sanjeev
;
Vijay, T. Sai
;
Parsad, …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 186-209
Persistent link: https://www.econbiz.de/10014251312
Saved in:
3
Empathy toward social media advertisements : the moderating role of ad intrusiveness
Arora, Nilesh
;
Rana, Meghna
;
Prashar, Sanjeev
- In:
Journal of promotion management : innovations in …
29
(
2023
)
4
,
pp. 535-568
Persistent link: https://www.econbiz.de/10013550372
Saved in:
4
Predicting user response behaviour towards social media advertising and e-WoM antecedents
Rana, Meghna
;
Arora, Nilesh
- In:
Review of marketing science
20
(
2022
)
1
,
pp. 83-112
Persistent link: https://www.econbiz.de/10013447851
Saved in:
5
How does social media advertising persuade? : an investigation of the moderation effects of corporate reputation, privacy concerns and intrusiveness
Rana, Meghna
;
Arora, Nilesh
- In:
Journal of global marketing
35
(
2022
)
3
,
pp. 248-267
Persistent link: https://www.econbiz.de/10013361608
Saved in:
6
If all their products seem the same, all the parts within a product seem the same too : how brand homogeneity polarizes product experiences
Smith, Robert W.
;
Keller, Kevin Lane
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 698-714
Persistent link: https://www.econbiz.de/10012939497
Saved in:
7
Influence of celebrity factors, consumer attitude and involvement on shoppers' purchase intention using hierarchical regression
Arora, Nilesh
;
Prashar, Sanjeev
;
Parsad, Chandan
;
Tata, …
- In:
Decision
46
(
2019
)
3
,
pp. 179-195
Persistent link: https://www.econbiz.de/10012116127
Saved in:
8
Mediating role of consumer involvement between celebrity endorsement and consumer evaluation : comparative study of high and low involvement product
Arora, Nilesh
;
Prashar, Sanjeev
;
Parsad, Chandan
; …
- In:
Asian Academy of Management journal : AAMJ
24
(
2019
)
2
,
pp. 113-142
Persistent link: https://www.econbiz.de/10012426497
Saved in:
9
Building a multi-category brand : when should distant brand extensions be introduced?
Parker, Jeffrey R.
;
Lehmann, Donald R.
;
Keller, Kevin Lane
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 300-316
Persistent link: https://www.econbiz.de/10011844799
Saved in:
10
Reflections on customer-based brand equity : perspectives, progress, and priorities
Keller, Kevin Lane
- In:
AMS review : official publication of the Academy of …
6
(
2016
)
1/2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10011741469
Saved in:
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