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~person:"Arora, Nilesh"
~person:"Pelsmacker, Patrick de"
~subject:"Markenimage"
~subject:"Online-Marketing"
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Search: subject_exact:"Consumer Behaviour"
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Markenimage
Online-Marketing
Consumer behaviour
63
Konsumentenverhalten
63
Advertising effects
29
Werbewirkung
29
Advertising
17
Werbung
17
Brand image
15
Brand management
15
Markenführung
15
Internet marketing
11
Product Placement
10
Product placement
10
Social Web
10
Social web
10
Belgien
9
Belgium
9
Viral marketing
7
Virales Marketing
7
Brand
6
Markenartikel
6
Brand placement
5
Celebrity endorsement
5
Celebrity-Werbung
5
Electric vehicle
5
Elektrofahrzeug
5
purchase intention
5
Beziehungsmarketing
4
Emotion
4
Persuasion knowledge
4
Relationship marketing
4
Business ethics
3
Children
3
Comparison
3
Electric power industry
3
Elektrizitätswirtschaft
3
Fair trade
3
Fairer Handel
3
Kinder
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English
24
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Arora, Nilesh
Pelsmacker, Patrick de
Loureiro, Sandra Maria Correia
30
Phau, Ian
30
Diamantopoulos, Adamantios
26
Usman, Osly
25
Bang, Nguyen
20
Han, Heesup
20
Ko, Eunju
20
Huber, Frank
19
Dwivedi, Yogesh Kumar
18
Guzman, Francisco
18
Filieri, Raffaele
17
Hollebeek, Linda D.
17
Japutra, Arnold
17
Melewar, T. C.
17
Sarkar, Abhigyan
17
Ekinci, Yuksel
16
Sreejesh, S.
16
Veloutsou, Cleopatra
16
Dens, Nathalie
15
Pauwels, Koen
15
Wiedmann, Klaus-Peter
15
Bauer, Hans H.
14
Burmann, Christoph
14
Gierl, Heribert
14
Jang, Soocheong
14
MacInnis, Deborah J.
14
Paul, Justin
14
Sarkar, Juhi Gahlot
14
Vrontis, Demetris
14
Ghose, Anindya
13
Shimul, Anwar Sadat
13
Bang Nguyen Viet
12
Batra, Rajeev
12
Das, Gopal
12
Fetscherin, Marc
12
Gil Saura, Irene
12
Keller, Kevin Lane
12
Khamitov, Mansur
12
Khan, Imran
12
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International journal of advertising : the quarterly review of marketing communications
4
Journal of business research : JBR
2
Journal of electronic commerce research : JECR
2
Review of marketing science
2
Asian Academy of Management journal : AAMJ
1
Decision
1
Electronic commerce research
1
International journal of electronic commerce : IJEC
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of global marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing communications
1
Journal of promotion management : innovations in planning and applied research
1
Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
24
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1
The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
2
How does social media impact consumers' sustainable purchase intention?
Arora, Nilesh
;
Rana, Meghna
;
Prashar, Sanjeev
- In:
Review of marketing science
21
(
2023
)
1
,
pp. 143-168
Persistent link: https://www.econbiz.de/10014364904
Saved in:
3
Exploring the effect of personality congruencies on brand identification and purchase intentions
Arora, Nilesh
;
Prashar, Sanjeev
;
Vijay, T. Sai
;
Parsad, …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 186-209
Persistent link: https://www.econbiz.de/10014251312
Saved in:
4
Empathy toward social media advertisements : the moderating role of ad intrusiveness
Arora, Nilesh
;
Rana, Meghna
;
Prashar, Sanjeev
- In:
Journal of promotion management : innovations in …
29
(
2023
)
4
,
pp. 535-568
Persistent link: https://www.econbiz.de/10013550372
Saved in:
5
Predicting user response behaviour towards social media advertising and e-WoM antecedents
Rana, Meghna
;
Arora, Nilesh
- In:
Review of marketing science
20
(
2022
)
1
,
pp. 83-112
Persistent link: https://www.econbiz.de/10013447851
Saved in:
6
How does social media advertising persuade? : an investigation of the moderation effects of corporate reputation, privacy concerns and intrusiveness
Rana, Meghna
;
Arora, Nilesh
- In:
Journal of global marketing
35
(
2022
)
3
,
pp. 248-267
Persistent link: https://www.econbiz.de/10013361608
Saved in:
7
Motivations to use different social media types and their impact on consumers' online brand-related activities (COBRAs)
Buzeta, Cristian
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 79-98
Persistent link: https://www.econbiz.de/10012432764
Saved in:
8
Advertisers' perceptions regarding the ethical appropriateness of new advertising formats aimed at minors
Daems, Kristien
;
Pelsmacker, Patrick de
;
Moons, Ingrid
- In:
Journal of marketing communications
25
(
2019
)
4
,
pp. 438-456
Persistent link: https://www.econbiz.de/10012203323
Saved in:
9
Influence of celebrity factors, consumer attitude and involvement on shoppers' purchase intention using hierarchical regression
Arora, Nilesh
;
Prashar, Sanjeev
;
Parsad, Chandan
;
Tata, …
- In:
Decision
46
(
2019
)
3
,
pp. 179-195
Persistent link: https://www.econbiz.de/10012116127
Saved in:
10
Mediating role of consumer involvement between celebrity endorsement and consumer evaluation : comparative study of high and low involvement product
Arora, Nilesh
;
Prashar, Sanjeev
;
Parsad, Chandan
; …
- In:
Asian Academy of Management journal : AAMJ
24
(
2019
)
2
,
pp. 113-142
Persistent link: https://www.econbiz.de/10012426497
Saved in:
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