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~person:"Arora, Nilesh"
~subject:"Brand"
~subject:"Markenimage"
~subject:"Online-Marketing"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
9
Konsumentenverhalten
9
Advertising effects
7
Werbewirkung
7
Advertising
5
Social Web
5
Social web
5
Werbung
5
Brand image
4
Celebrity endorsement
4
Celebrity-Werbung
4
Internet marketing
4
purchase intention
4
consumer attitude
3
social influence
2
social media advertising
2
social media marketing
2
Athletes
1
Attitude towards the advertisement
1
Beziehungsmarketing
1
Brand management
1
Celebrity attractiveness
1
Celebrity-product congruence
1
Consumer involvement
1
Corporate Social Responsibility
1
Corporate reputation
1
Corporate social responsibility
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Data protection
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Datenschutz
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Environmental consciousness
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Firmenimage
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Frauen
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Markenartikel
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Markenführung
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Arora, Nilesh
Phau, Ian
37
Loureiro, Sandra Maria Correia
33
Diamantopoulos, Adamantios
27
Huber, Frank
27
Ko, Eunju
26
Usman, Osly
25
Dawes, John
24
Han, Heesup
24
Bang, Nguyen
21
Sarkar, Abhigyan
21
Guzman, Francisco
20
Bauer, Hans H.
19
Dwivedi, Yogesh Kumar
19
Hollebeek, Linda D.
19
Veloutsou, Cleopatra
19
Melewar, T. C.
18
Pelsmacker, Patrick de
18
Romaniuk, Jenni
18
Sreejesh, S.
18
Wiedmann, Klaus-Peter
18
Fetscherin, Marc
17
Filieri, Raffaele
17
Gierl, Heribert
17
Japutra, Arnold
17
Keller, Kevin Lane
17
MacInnis, Deborah J.
17
Paul, Justin
17
Sattler, Henrik
17
Dens, Nathalie
16
Ekinci, Yuksel
16
Fournier, Susan
16
Pauwels, Koen
16
Sarkar, Juhi Gahlot
16
Vrontis, Demetris
16
Bagozzi, Richard P.
15
Burmann, Christoph
15
Jang, Soocheong
15
Septianto, Felix
15
Batra, Rajeev
14
De Chernatony, Leslie
14
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Review of marketing science
2
Asian Academy of Management journal : AAMJ
1
Decision
1
Journal of global marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of promotion management : innovations in planning and applied research
1
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ECONIS (ZBW)
7
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1
Exploring the effect of personality congruencies on brand identification and purchase intentions
Arora, Nilesh
;
Prashar, Sanjeev
;
Vijay, T. Sai
;
Parsad, …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 186-209
Persistent link: https://www.econbiz.de/10014251312
Saved in:
2
Empathy toward social media advertisements : the moderating role of ad intrusiveness
Arora, Nilesh
;
Rana, Meghna
;
Prashar, Sanjeev
- In:
Journal of promotion management : innovations in …
29
(
2023
)
4
,
pp. 535-568
Persistent link: https://www.econbiz.de/10013550372
Saved in:
3
How does social media impact consumers' sustainable purchase intention?
Arora, Nilesh
;
Rana, Meghna
;
Prashar, Sanjeev
- In:
Review of marketing science
21
(
2023
)
1
,
pp. 143-168
Persistent link: https://www.econbiz.de/10014364904
Saved in:
4
Predicting user response behaviour towards social media advertising and e-WoM antecedents
Rana, Meghna
;
Arora, Nilesh
- In:
Review of marketing science
20
(
2022
)
1
,
pp. 83-112
Persistent link: https://www.econbiz.de/10013447851
Saved in:
5
How does social media advertising persuade? : an investigation of the moderation effects of corporate reputation, privacy concerns and intrusiveness
Rana, Meghna
;
Arora, Nilesh
- In:
Journal of global marketing
35
(
2022
)
3
,
pp. 248-267
Persistent link: https://www.econbiz.de/10013361608
Saved in:
6
Influence of celebrity factors, consumer attitude and involvement on shoppers' purchase intention using hierarchical regression
Arora, Nilesh
;
Prashar, Sanjeev
;
Parsad, Chandan
;
Tata, …
- In:
Decision
46
(
2019
)
3
,
pp. 179-195
Persistent link: https://www.econbiz.de/10012116127
Saved in:
7
Mediating role of consumer involvement between celebrity endorsement and consumer evaluation : comparative study of high and low involvement product
Arora, Nilesh
;
Prashar, Sanjeev
;
Parsad, Chandan
; …
- In:
Asian Academy of Management journal : AAMJ
24
(
2019
)
2
,
pp. 113-142
Persistent link: https://www.econbiz.de/10012426497
Saved in:
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