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~person:"Arora, Nilesh"
~subject:"Markenimage"
~subject:"Online-Marketing"
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Search: subject_exact:"Consumer Behaviour"
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Markenimage
Online-Marketing
Consumer behaviour
9
Konsumentenverhalten
9
Advertising effects
7
Werbewirkung
7
Advertising
5
Social Web
5
Social web
5
Werbung
5
Brand image
4
Celebrity endorsement
4
Celebrity-Werbung
4
Internet marketing
4
purchase intention
4
consumer attitude
3
social influence
2
social media advertising
2
social media marketing
2
Athletes
1
Attitude towards the advertisement
1
Beziehungsmarketing
1
Brand
1
Brand management
1
Celebrity attractiveness
1
Celebrity-product congruence
1
Consumer involvement
1
Corporate Social Responsibility
1
Corporate reputation
1
Corporate social responsibility
1
Data protection
1
Datenschutz
1
Environmental consciousness
1
Firmenimage
1
Frauen
1
Markenartikel
1
Markenführung
1
Metaverse
1
Nachhaltige Entwicklung
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Arora, Nilesh
Phau, Ian
30
Loureiro, Sandra Maria Correia
29
Diamantopoulos, Adamantios
26
Usman, Osly
25
Bang, Nguyen
20
Han, Heesup
20
Ko, Eunju
20
Huber, Frank
19
Dwivedi, Yogesh Kumar
17
Guzman, Francisco
17
Japutra, Arnold
17
Melewar, T. C.
17
Pelsmacker, Patrick de
17
Sarkar, Abhigyan
17
Ekinci, Yuksel
16
Dens, Nathalie
15
Filieri, Raffaele
15
Pauwels, Koen
15
Sreejesh, S.
15
Veloutsou, Cleopatra
15
Wiedmann, Klaus-Peter
15
Bauer, Hans H.
14
Burmann, Christoph
14
Gierl, Heribert
14
Hollebeek, Linda D.
14
Jang, Soocheong
14
MacInnis, Deborah J.
14
Sarkar, Juhi Gahlot
14
Paul, Justin
13
Shimul, Anwar Sadat
13
Vrontis, Demetris
13
Bang Nguyen Viet
12
Batra, Rajeev
12
Das, Gopal
12
Fetscherin, Marc
12
Ghose, Anindya
12
Gil Saura, Irene
12
Keller, Kevin Lane
12
Khamitov, Mansur
12
Septianto, Felix
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Review of marketing science
2
Asian Academy of Management journal : AAMJ
1
Decision
1
Journal of global marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of promotion management : innovations in planning and applied research
1
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ECONIS (ZBW)
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1
How does social media impact consumers' sustainable purchase intention?
Arora, Nilesh
;
Rana, Meghna
;
Prashar, Sanjeev
- In:
Review of marketing science
21
(
2023
)
1
,
pp. 143-168
Persistent link: https://www.econbiz.de/10014364904
Saved in:
2
Exploring the effect of personality congruencies on brand identification and purchase intentions
Arora, Nilesh
;
Prashar, Sanjeev
;
Vijay, T. Sai
;
Parsad, …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 186-209
Persistent link: https://www.econbiz.de/10014251312
Saved in:
3
Empathy toward social media advertisements : the moderating role of ad intrusiveness
Arora, Nilesh
;
Rana, Meghna
;
Prashar, Sanjeev
- In:
Journal of promotion management : innovations in …
29
(
2023
)
4
,
pp. 535-568
Persistent link: https://www.econbiz.de/10013550372
Saved in:
4
Predicting user response behaviour towards social media advertising and e-WoM antecedents
Rana, Meghna
;
Arora, Nilesh
- In:
Review of marketing science
20
(
2022
)
1
,
pp. 83-112
Persistent link: https://www.econbiz.de/10013447851
Saved in:
5
How does social media advertising persuade? : an investigation of the moderation effects of corporate reputation, privacy concerns and intrusiveness
Rana, Meghna
;
Arora, Nilesh
- In:
Journal of global marketing
35
(
2022
)
3
,
pp. 248-267
Persistent link: https://www.econbiz.de/10013361608
Saved in:
6
Influence of celebrity factors, consumer attitude and involvement on shoppers' purchase intention using hierarchical regression
Arora, Nilesh
;
Prashar, Sanjeev
;
Parsad, Chandan
;
Tata, …
- In:
Decision
46
(
2019
)
3
,
pp. 179-195
Persistent link: https://www.econbiz.de/10012116127
Saved in:
7
Mediating role of consumer involvement between celebrity endorsement and consumer evaluation : comparative study of high and low involvement product
Arora, Nilesh
;
Prashar, Sanjeev
;
Parsad, Chandan
; …
- In:
Asian Academy of Management journal : AAMJ
24
(
2019
)
2
,
pp. 113-142
Persistent link: https://www.econbiz.de/10012426497
Saved in:
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