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~person:"Arora, Taanika"
~person:"Schweidel, David A."
~subject:"Advertising effects"
~subject:"Virales Marketing"
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Advertising effects
Virales Marketing
Social Web
19
Social web
19
Internet marketing
16
Online-Marketing
16
Consumer behaviour
12
Konsumentenverhalten
12
Advertising
8
Werbewirkung
8
Werbung
8
Viral marketing
7
social media
7
Brand image
3
Brand management
3
India
3
Indien
3
Markenführung
3
Markenimage
3
Bayesian estimation
2
Brand
2
Indians
2
Markenartikel
2
Millennials
2
Social media
2
Text
2
advertising
2
credibility
2
entertainment
2
informativeness
2
interactivity
2
online word-of-mouth
2
privacy concerns
2
social TV
2
television
2
Ad effectiveness
1
Advertising Model
1
Attitude Towards Social Media Advertising
1
Attitudes Towards Social Media Advertising
1
Bayes-Statistik
1
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English
13
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Arora, Taanika
Schweidel, David A.
Law, Chun Hung Roberts
14
Filieri, Raffaele
9
Loureiro, Sandra Maria Correia
9
Tan, Yong
9
Bigné Alcañiz, J. Enrique
8
Dwivedi, Yogesh Kumar
8
Gopinath, Shyam
7
Liang, Sai
7
Lu, Shijie
7
Ye, Qiang
7
Akram, Umair
6
Berger, Jonah
6
Chen, Huan
6
Choi, Yung Kyun
6
Chu, Shu-Chuan
6
Fogel, Joshua
6
Hennig-Thurau, Thorsten
6
Law, Rob
6
Manchanda, Puneet
6
Moe, Wendy W.
6
Noort, Guda van
6
Rita, Paulo
6
Ruiz Mafe, Carla
6
Scott, David Meerman
6
Stephen, Andrew T.
6
Wallace, Elaine
6
Wiertz, Caroline
6
Xie, Karen L.
6
Adena, Maja
5
De Angelis, Matteo
5
Fan, Weiguo
5
Flavián Blanco, Carlos
5
Fossen, Beth L.
5
Hager, Anselm
5
Hong, Yili
5
Kim, Juran
5
Kwok, Linchi
5
Liu, Yong
5
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of economics and business research : IJEBR
1
International journal of intelligent enterprise
1
International journal of internet marketing and advertising : IJIMA
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing
1
Journal of marketing research : JMR
1
Quantitative marketing and economics : QME
1
Vision : the journal of business perspective
1
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ECONIS (ZBW)
13
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1
The role of slant and message consistency in political advertising effectiveness : evidence from the 2016 presidential election
Fossen, Beth L.
;
Kim, Donggwan
;
Schweidel, David A.
; …
- In:
Quantitative marketing and economics : QME
20
(
2022
)
1
,
pp. 1-37
Persistent link: https://www.econbiz.de/10013190778
Saved in:
2
Examining the role of beliefs in predicting values, attitudes and behaviours of Indian millennials towards Facebook advertising : the mediating role of Facebook advertising value
Arora, Taanika
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 162-199
Persistent link: https://www.econbiz.de/10014318188
Saved in:
3
A framework for enhancing the influence of Facebook advertising : the key role of personalisation and interactivity
Arora, Taanika
- In:
International journal of economics and business …
24
(
2022
)
3
,
pp. 305-343
Persistent link: https://www.econbiz.de/10014308806
Saved in:
4
Impact of social media advertising on millennials buying behaviour
Arora, Taanika
;
Kumar, Arvind
;
Agarwal, Bhawna
- In:
International journal of intelligent enterprise
7
(
2020
)
4
,
pp. 481-500
Persistent link: https://www.econbiz.de/10012512396
Saved in:
5
An empirical study on determining the effectiveness of social media advertising : a case on Indian millennials
Arora, Taanika
;
Agarwal, Bhawna
- In:
International journal of e-business research : an …
16
(
2020
)
2
,
pp. 47-68
Persistent link: https://www.econbiz.de/10012302680
Saved in:
6
Measuring the impact of product placement with brand-related social media conversations and website traffic
Fossen, Beth L.
;
Schweidel, David A.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
3
,
pp. 481-499
Persistent link: https://www.econbiz.de/10012038422
Saved in:
7
Social TV, advertising, and sales : are social shows good for advertisers?
Fossen, Beth L.
;
Schweidel, David A.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
2
,
pp. 274-295
Persistent link: https://www.econbiz.de/10012022542
Saved in:
8
Empirical study on perceived value and attitude of millennials towards social media advertising : a structural equation modelling approach
Arora, Taanika
;
Agarwal, Bhawna
- In:
Vision : the journal of business perspective
23
(
2019
)
1
,
pp. 56-69
Persistent link: https://www.econbiz.de/10012161364
Saved in:
9
Television advertising and online word-of-mouth : an empirical investigation of social TV activity
Fossen, Beth L.
;
Schweidel, David A.
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
1
,
pp. 105-123
Persistent link: https://www.econbiz.de/10011645782
Saved in:
10
Modeling the role of message content and influencers in social media rebroadcasting
Zhang, Yuchi
;
Moe, Wendy W.
;
Schweidel, David A.
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 100-119
Persistent link: https://www.econbiz.de/10011671940
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