//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Arora, Taanika"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"privacy concerns"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising
2
Advertising effects
2
Consumer behaviour
2
Internet marketing
2
Konsumentenverhalten
2
Online-Marketing
2
Social Web
2
Social web
2
Werbewirkung
2
Werbung
2
credibility
2
entertainment
2
informativeness
2
interactivity
2
privacy concerns
2
social media
2
Data protection
1
Datenschutz
1
Facebook
1
India
1
Indians
1
Indien
1
Interactive media
1
Interaktive Medien
1
advertising value
1
attitude
1
behavioural responses
1
buying behaviour
1
design quality
1
flow experience
1
incentives
1
irritation
1
millennials
1
personalisation
1
purchase intention
1
social media advertising
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Arora, Taanika
Buck, Christoph
4
Meyer-Waarden, Lars
4
Chang, Younghoon
3
Eymann, Torsten
3
Gimpel, Henner
3
Morimoto, Mariko
3
Okazaki, Shintaro
3
Schmied, Fabian
3
Steudner, Tobias
3
Abraham, Martin
2
Akter, Shahriar
2
Basch, Johannes M.
2
Benlian, Alexander
2
Bilstein, Nicola
2
Burster, Simone
2
Choi, Ben C. F.
2
Chua, Hui Na
2
Cloarec, Julien
2
D'Souza, Giles
2
Decker, Reinhold
2
Duan, Yongrui
2
Feng, Yixuan
2
Fernando, Mario
2
Fortes, Nuno
2
Heufer, Jan
2
Keisidou, Ellisavet
2
Klumpe, Johannes
2
Krieger, Maya
2
Kukard, Wesley
2
Kurz, Anja
2
Macovei, Octav
2
Maditinos, Dimitrios
2
Manner-Romberg, Tobias
2
Melchers, Klaus G.
2
Miller, Linda
2
Morath, Florian
2
Orzan, Mihai
2
Priester, Anna
2
Reith, Riccardo Emanuel Albert
2
more ...
less ...
Published in...
All
International journal of economics and business research : IJEBR
1
International journal of intelligent enterprise
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A framework for enhancing the influence of Facebook advertising : the key role of personalisation and interactivity
Arora, Taanika
- In:
International journal of economics and business …
24
(
2022
)
3
,
pp. 305-343
Persistent link: https://www.econbiz.de/10014308806
Saved in:
2
Impact of social media advertising on millennials buying behaviour
Arora, Taanika
;
Kumar, Arvind
;
Agarwal, Bhawna
- In:
International journal of intelligent enterprise
7
(
2020
)
4
,
pp. 481-500
Persistent link: https://www.econbiz.de/10012512396
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->