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~person:"Arora, Vibha"
~subject:"Beziehungsmarketing"
~subject:"Kaufentscheidung"
~subject:"Kundenzufriedenheit"
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Beziehungsmarketing
Kaufentscheidung
Kundenzufriedenheit
Consumer behaviour
2
Einzelhandel
2
Konsumentenverhalten
2
Multichannel strategy
2
Multikanalvertrieb
2
Omnichannel retailing
2
Relationship marketing
2
Retail trade
2
Consumer satisfaction
1
Customer satisfaction
1
Data protection
1
Datenschutz
1
Immersive customer experience
1
India
1
Indien
1
Luxury brands
1
Luxury goods
1
Luxusgüter
1
Online retailing
1
Online-Handel
1
Online-offline integration
1
Patronage intention
1
Perceived consumer empowerment
1
Phygital
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Rapport
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Social interaction
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Arora, Vibha
Dirsehan, Taşkın
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Gao, Fei
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Quach, Sara
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Barari, Mojtaba
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Akturk, M. Serkan
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Moudrý, Dann Vit
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International journal of retail and distribution management
1
Journal of retailing and consumer services
1
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ECONIS (ZBW)
2
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1
Exploring phygital omnichannel luxury retailing for immersive customer experience : the role of rapport and social engagement
Pangarkar, Aniruddha
;
Arora, Vibha
;
Shukla, Yupal
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013366263
Saved in:
2
Omnichannel retailing : does it empower consumers and influence patronage?
Mishra, Sita
;
Malhotra, Gunjan
;
Arora, Vibha
; …
- In:
International journal of retail and distribution management
50
(
2022
)
2
,
pp. 229-250
Persistent link: https://www.econbiz.de/10013397937
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