Exploring phygital omnichannel luxury retailing for immersive customer experience : the role of rapport and social engagement
Year of publication: |
2022
|
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Authors: | Pangarkar, Aniruddha ; Arora, Vibha ; Shukla, Yupal |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 68.2022, p. 1-11
|
Subject: | Immersive customer experience | Luxury brands | Omnichannel retailing | Phygital | Rapport | Social interaction | Konsumentenverhalten | Consumer behaviour | Luxusgüter | Luxury goods | Beziehungsmarketing | Relationship marketing | Multikanalvertrieb | Multichannel strategy | Einzelhandel | Retail trade |
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