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Search: subject:"Protection motivation theory"
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Healthy diet behavior
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Arroyo, Pilar
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Qualitative Market Research: An International Journal
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Qualitative market research : an international journal
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Social marketing to improve healthy dietary decisions : insights from a qualitative study in Mexico
Carrete, Lorena
;
Arroyo, Pilar
- In:
Qualitative market research : an international journal
17
(
2014
)
3
,
pp. 239-263
Persistent link: https://www.econbiz.de/10010389556
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2
Social marketing to improve healthy dietary decisions
Carrete, Lorena
;
Arroyo, Pilar
- In:
Qualitative Market Research: An International Journal
17
(
2014
)
3
,
pp. 239-263
planned behavior (TPB) and
protection
motivation
theory
(PMT) provided the theoretical background for this study. Design …
Persistent link: https://www.econbiz.de/10014987759
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