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~person:"Arslan, Melisa Karakaya"
~person:"Azemi, Yllka"
~subject:"Luxury customers"
~subject:"Social Web"
~subject:"social media retargeting"
~type:"article"
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Arslan, Melisa Karakaya
Azemi, Yllka
Ozuem, Wilson
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Ko, Eunju
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Feng, Wenting
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Filieri, Raffaele
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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How does retargeting work for different Gen Z mobile users? : customer expectations and evaluations of retargeting via the expectancy-theory lens
Azemi, Yllka
;
Ozuem, Wilson
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10014445903
Saved in:
2
Luxury fashion brand customers' perceptions of mobile marketing : evidence of multiple communications and marketing channels
Azemi, Yllka
;
Ozuem, Wilson
;
Wiid, Ria
;
Hobson, Ana
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013209692
Saved in:
3
Why do Generation Y consumers adopt online luxury technologies : a values approach
Erdogmus, Irem Eren
;
Eskiyenentürk, Gülsu
;
Arslan, …
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
4
,
pp. 341-353
Persistent link: https://www.econbiz.de/10012668464
Saved in:
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