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~person:"Arzaqi, Zam"
~person:"Olya, Hossein"
~subject:"Brand Trust"
~subject:"Markenführung"
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Brand Trust
Markenführung
Beziehungsmarketing
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Brand image
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Brand management
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Consumer behaviour
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Konsumentenverhalten
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Markenimage
2
Relationship marketing
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Attitudinal Loyalty
1
Attitudinal loyalty
1
Automotive
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Automotive industry
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Behavioral Loyalty
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Brand
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Brand gender
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Brand love
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Brand loyalty
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Confidence
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Customer satisfaction
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Internet marketing
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Kfz-Industrie
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Markenartikel
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Markentreue
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Online fan pages
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Online retailing
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Online-Handel
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Online-Marketing
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Participation
1
Perceived Influence
1
Perceived news
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Repurchase Intention
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Social Web
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Vertrauen
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Virales Marketing
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Arzaqi, Zam
Olya, Hossein
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Journal of business research : JBR
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ECONIS (ZBW)
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The effect of perceived influence on brand loyalty mediated by brand trust among automotive consumers in YouTube
Arzaqi, Zam
;
Sumiati
;
Surachman
-
2023
Persistent link: https://www.econbiz.de/10014414358
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Unpacking the complex interactions among customers in online fan pages
Farmaki, Anna
;
Olya, Hossein
;
Taheri, Babak
- In:
Journal of business research : JBR
125
(
2021
),
pp. 164-176
Persistent link: https://www.econbiz.de/10012494061
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