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~person:"Asada, Akira"
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Asada, Akira
Örtqvist, Daniel
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Perceived influence of word-of-mouth recommendation on sport-watching behavior : a gender difference perspective
Asada, Akira
;
Ko, Yong Jae
- In:
Sport marketing quarterly : preferred journal of the …
28
(
2019
)
3
,
pp. 135-147
Persistent link: https://www.econbiz.de/10012153230
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