Perceived influence of word-of-mouth recommendation on sport-watching behavior : a gender difference perspective
Akira Asada and Yong Jae Ko
| Year of publication: |
2019
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|---|---|
| Authors: | Asada, Akira ; Ko, Yong Jae |
| Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 28.2019, 3, p. 135-147
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| Subject: | fan behavior | persuasion | social role theory | spectator sports | word of mouth | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Geschlecht | Gender | Soziale Rolle | Social role | Verhalten | Behaviour | Sportmarketing | Sports marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.32731/SMQ.283.092019.02 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012153230