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~person:"Asatryan, Elvina"
~person:"Begalli, Diego"
~person:"Cuomo, Maria Teresa"
~subject:"Marketing management"
~subject:"Wine policy"
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Consumption behavior of the internet active Armenian wine consumer
Camillo, Angelo A.
;
Kim, Woo Gon
;
Asatryan, Elvina
- In:
Journal of international food & agribusiness marketing
35
(
2023
)
5
,
pp. 622-650
Persistent link: https://www.econbiz.de/10014444624
Saved in:
2
The service-dominant logic perspective for enhancing the e-commerce of wine : a test/application on the Italian wine sector
Festa, Giuseppe
;
Cuomo, Maria Teresa
;
Metallo, Gerardino
- In:
Journal of business research : JBR
101
(
2019
),
pp. 477-484
Persistent link: https://www.econbiz.de/10012103430
Saved in:
3
The (r)evolution of wine marketing mix : from the 4Ps to the 4Es
Festa, Giuseppe
;
Cuomo, Maria Teresa
;
Metallo, Gerardino
; …
- In:
Journal of business research : JBR
69
(
2016
)
5
,
pp. 1550-1555
Persistent link: https://www.econbiz.de/10011450311
Saved in:
4
Social media strategies and corporate brand visibility in the wine industry : lessons from an Italian case study
Capitello, Roberta
;
Agnoli, Lara
;
Begalli, Diego
; …
- In:
EuroMed journal of business
9
(
2014
)
2
,
pp. 129-148
Persistent link: https://www.econbiz.de/10010392796
Saved in:
5
Public choice theory as a tool for CMO wine reform analysis
Corsinovi, Paola
;
Begalli, Diego
;
Gaeta, Davide
- In:
World review of entrepreneurship, management and …
9
(
2013
)
2
,
pp. 216-229
Persistent link: https://www.econbiz.de/10009727250
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