Social media strategies and corporate brand visibility in the wine industry : lessons from an Italian case study
Roberta Capitello, Lara Agnoli, Diego Begalli and Stefano Codurri
| Year of publication: |
2014
|
|---|---|
| Authors: | Capitello, Roberta ; Agnoli, Lara ; Begalli, Diego ; Codurri, Stefano |
| Published in: |
EuroMed journal of business. - Bingley : Emerald, ISSN 1450-2194, ZDB-ID 2509205-4. - Vol. 9.2014, 2, p. 129-148
|
| Subject: | Social media | Strategy | Wine | Brand visbility | Web marketing | Social Web | Social web | Markenführung | Brand management | Weinbau | Wine industry | Online-Marketing | Internet marketing | Marketingmanagement | Marketing management | Wein | Italien | Italy |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010392796