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~person:"Ashley, Christy"
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Ashley, Christy
Tuten, Tracy L.
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Do social advergames affect brand attitudes and advocacy?
Tuten, Tracy L.
;
Ashley, Christy
- In:
Journal of marketing communications
22
(
2016
)
3
,
pp. 236-255
Persistent link: https://www.econbiz.de/10011613162
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Creative strategies in social media marketing : an exploratory study of branded social content and consumer engagement
Ashley, Christy
;
Tuten, Tracy L.
- In:
Psychology & marketing
32
(
2015
)
1
,
pp. 15-27
Persistent link: https://www.econbiz.de/10011287649
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