Ashton, Ann Suwaree; Scott, Noel; Breakey, Noreen - 2008
co-branding and consider how this impacts intention to purchase. Developed from the existing co-branding literature, a … conceptual model of hotel-restaurant co-branding is provided. This model describes the relationship between consumer perceived … hotel restaurant co-branding are influenced by both consumer characteristics and the nature of the brand alliance. From the …