Aslam, Wajeeha; Ham, Marija; Farhat, Kashif - In: Pakistan journal of commerce and social sciences 13 (2019) 4, pp. 806-825
of mobile social commerce (CI) and on user satisfaction (S). Furthermore, it examines the role of continuance intention … mobile social commerce context. For this, the data was collected from a sample of 344 respondents from Pakistan and … shopping experience. This study is helpful to the social commerce companies as it identifies the key elements that boost brand …