Building brand loyalty : an application of expectation confirmation model in mobile social commerce
Year of publication: |
2019
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Authors: | Aslam, Wajeeha ; Ham, Marija ; Farhat, Kashif |
Published in: |
Pakistan journal of commerce and social sciences. - Lahore : [Verlag nicht ermittelbar], ISSN 2309-8619, ZDB-ID 2526678-0. - Vol. 13.2019, 4, p. 806-825
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Subject: | mobile social commerce | brand loyalty | user satisfaction | continuance intention | online shopping experience | expectation confirmation model | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Beziehungsmarketing | Relationship marketing | Markentreue | Brand loyalty | Social Web | Social web | Mobile Business | Mobile business |
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