//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Aspara, Jaakko"
~person:"Dibb, Sally"
~person:"O'Cass, Aron"
~subject:"Brand management"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: "European journal of marketing : EJM"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Marketing management
5
Marketingmanagement
5
Brand image
4
Consumer behaviour
4
Konsumentenverhalten
4
Markenimage
4
Markenführung
3
Anlageverhalten
2
Behavioural finance
2
Brand
2
Brand orientation
2
Firm performance
2
Innovation
2
Markenartikel
2
Social Marketing
2
Social change
2
Social marketing
2
Sozialer Wandel
2
Unternehmenserfolg
2
Advertisements
1
Advertising
1
Advertising effects
1
Ambidexterity
1
Analytics
1
Australia
1
Australien
1
Backround goals
1
Behaviour change
1
Big Data
1
Big data
1
Brand architecture
1
Brand awareness
1
Brand performance
1
Brand uniqueness
1
Brands
1
Comercial marketing
1
Competitive strategy
1
Consumer financial decision-making
1
Corporate reputation
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
3
Language
All
English
3
Author
All
Aspara, Jaakko
Dibb, Sally
O'Cass, Aron
Melewar, T. C.
5
Roper, Stuart
5
De Chernatony, Leslie
3
Delgado-Ballester, Elena
3
Grohmann, Bianca
3
Schroeder, Jonathan E.
3
Balmer, John M. T.
2
Buil, Isabel
2
Guèvremont, Amélie
2
Lee, Wai Jin
2
Olsen, Lars Erling
2
Orth, Ulrich R.
2
Round, Griff
2
Samu, Sridhar
2
Samuelsen, Bendik Meling
2
Sok, Phyra
2
Tseng, Timmy H.
2
Woisetschläger, David
2
Abimbola, Temi
1
Abosag, Ibrahim
1
Aldás-Manzano, Jaoquín
1
Alexander, Nicholas
1
Allen, Douglas E.
1
Alpert, Frank
1
Andrews, Lynda
1
Andriopoulos, Constantine
1
Anselmsson, Johan
1
Aurier, Philippe
1
Backhaus, Christof
1
Baker, William E.
1
Balabanis, George
1
Balakrishnan, Melodena Stephens
1
Balmern, John M. T.
1
Bang, Nguyen
1
Baumgarth, Carsten
1
Berezan, Orie
1
Bergami, Massimo
1
Bigné Alcañiz, J. Enrique
1
more ...
less ...
Published in...
All
European journal of marketing : EJM
3
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Unpacking brand management superiority : examining the interplay of brand management capability, brand orientation and formalisation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011626461
Saved in:
2
Why doesn't our branding pay off : optimising the effects of branding through innovation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 509-529
Persistent link: https://www.econbiz.de/10011574456
Saved in:
3
Investors' reactions to company advertisements : the persuasive effect of product-featuring ads
Aspara, Jaakko
;
Chakravarti, Amitav
- In:
European journal of marketing : EJM
49
(
2015
)
5/6
,
pp. 943-967
Persistent link: https://www.econbiz.de/10011298075
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->