Investors' reactions to company advertisements : the persuasive effect of product-featuring ads
Year of publication: |
2015
|
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Authors: | Aspara, Jaakko ; Chakravarti, Amitav |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 49.2015, 5/6, p. 943-967
|
Subject: | Brands | Advertisements | Investments | Brand image | Product image | Markenimage | Werbung | Advertising | Markenführung | Brand management | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing |
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