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~person:"Asperin, Amelia Estepa"
~person:"Lüdicke, Marius K."
~type_genre:"Hochschulschrift"
~type_genre:"Thesis"
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Exploring brand personality congruence: measurement and application in the casual dining restaurant industry
Asperin, Amelia Estepa
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2007
Doctor of Philosophy
Persistent link: https://www.econbiz.de/10009463988
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A theory of marketing : outline of a social systems perspective
Lüdicke, Marius K.
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2006
Persistent link: https://www.econbiz.de/10003302425
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A theory of marketing : outline of a social systems perspective
Lüdicke, Marius K.
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2006
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Persistent link: https://www.econbiz.de/10003280529
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