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~person:"Assael, Henry"
~subject:"Beziehungsmarketing"
~subject:"Consumers"
~subject:"Kundenbindung"
~subject:"Markenführung"
~subject:"Marktsegmentierung"
~subject:"Pricing strategy"
~subject:"Theory"
~subject:"Unternehmen"
~type_genre:"Glossar enthalten"
~type_genre:"Sammlung"
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Assael, Henry
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The Dryden Press series in marketing
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ECONIS (ZBW)
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Marketing : principles & strategy
Assael, Henry
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1990
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1. ed
Persistent link: https://www.econbiz.de/10013467924
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Marketing management : strategy and action
Assael, Henry
-
1985
Persistent link: https://www.econbiz.de/10013500324
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