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~person:"Atanasova, Christina"
~subject:"Marketing management"
~subject:"Wine policy"
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Atanasova, Christina
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The journal of product & brand management
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Assessing brand equity in the luxury wine market by exploiting tastemaker scores
Blair, Amanda J.
;
Atanasova, Christina
;
Pitt, Leyland F.
; …
- In:
The journal of product & brand management
26
(
2017
)
5
,
pp. 447-452
Persistent link: https://www.econbiz.de/10011778291
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