Assessing brand equity in the luxury wine market by exploiting tastemaker scores
Year of publication: |
2017
|
---|---|
Authors: | Blair, Amanda J. ; Atanasova, Christina ; Pitt, Leyland F. ; Chan, Anthony ; Wallstrom, Åsa |
Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 26.2017, 5, p. 447-452
|
Subject: | Luxury branding | Financial brand equity | Marketing strategy | Wine marketing | Luxusgüter | Luxury goods | Wein | Wine | Markenführung | Brand management | Markenimage | Brand image | Marketingmanagement | Marketing management | Weinbau | Wine industry |
-
Reaching for customer centricity : wine brand positioning configurations
Dressler, Marc, (2021)
-
Analyzing the impact of conjunctive labeling as part of a regional wine branding strategy
Atkin, Tom, (2017)
-
When luxury vinous-concept hotel meets premium wine brands : an exploratory study on co-branding
Ferraz, Lisa Freitas, (2021)
- More ...
-
Assessing brand equity in the luxury wine market by exploiting tastemaker scores
Blair, Amanda J., (2017)
-
Treen, Emily, (2016)
-
Cox, David, (2009)
- More ...