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~person:"Atefi, Yashar"
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Atefi, Yashar
Patrick, Vanessa M.
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Hagtvedt, Henrik
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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The allure of the hidden : how product unveiling confers value
Patrick, Vanessa M.
;
Atefi, Yashar
;
Hagtvedt, Henrik
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 430-441
Persistent link: https://www.econbiz.de/10011734883
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