The allure of the hidden : how product unveiling confers value
Vanessa M. Patrick, Yashar Atefi, Henrik Hagtvedt
| Year of publication: |
June 2017
|
|---|---|
| Authors: | Patrick, Vanessa M. ; Atefi, Yashar ; Hagtvedt, Henrik |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 34.2017, 2, p. 430-441
|
| Subject: | Everyday aesthetics | Design | Product | Packaging | Pristine beliefs | Contamination |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijresmar.2016.08.009 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011734883