Rashid, Arooj; Barnes, Liz; Warnaby, Gary - In: Journal of Fashion Marketing and Management 20 (2016) 2, pp. 230-244
management perspective, identifying the impact different COO constructs have in the context of fashion retailer and manufacturer … from large-scale fashion retailers and manufacturers in the UK. Findings – The major findings of this research demonstrate … manufacturers and retailers, informing the debate on the value of the “Made in […]” epithet. Findings are limited to the UK fashion …