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~person:"Audretsch, David B."
~person:"Henderson, Rebecca"
~person:"Keller, Kevin Lane"
~person:"Peterson, Mark F."
~person:"Tracy, Brian"
~person:"Willcocks, Leslie"
~type_genre:"Collection of articles written by one author"
~type_genre:"Ratgeber"
~type_genre:"Reprint"
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Brand management
8
Markenführung
8
USA
7
United States
7
Consumer behaviour
6
Konsumentenverhalten
6
Welt
6
World
6
Brand image
5
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5
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5
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5
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5
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5
Empirical method
4
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4
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4
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4
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4
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3
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225
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130
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120
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120
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102
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85
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85
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34
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English
47
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Audretsch, David B.
Henderson, Rebecca
Keller, Kevin Lane
Peterson, Mark F.
Tracy, Brian
Willcocks, Leslie
Sheth, Jagdish N.
27
Mintzberg, Henry
20
Porter, Michael E.
20
Foss, Nicolai J.
16
Aronoff, Craig E.
14
Ward, John L.
14
Drucker, Peter F.
13
Schuler, Randall S.
13
Gassmann, Oliver
12
Krug, Jeffrey A.
12
Kotter, John P.
11
Nagel, Kurt
10
Sparrow, Paul R.
10
Bragg, Steven M.
9
Govindarajan, Vijay
9
Levinson, Jay Conrad
9
Owen, Jo
9
Schüller, Anne M.
9
Shenkar, Oded
9
Thomsett, Michael C.
9
Wind, Yoram
9
Adair, John Eric
8
Ansoff, Harry Igor
8
Brewster, Chris
8
Charan, Ram
8
Cooper, Cary
8
Kerzner, Harold
8
Scherer, Hermann
8
Teece, David J.
8
Wood, John Cunningham
8
Boisot, Max
7
Crane, Andrew
7
Dall'Olmo Riley, Francesca
7
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7
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The Brian Tracy success library
6
Foundations of cross cultural management ; Vol. 1
5
Management of information systems
3
Managing outsourcing relationships
3
Brand management ; Vol. 2
2
Fundamentals of business strategy ; Vol. 6
2
Innovation and entrepreneurship
2
Measuring and managing brands
2
The international library of entrepreneurship
2
An Elgar reference collection
1
Brand management ; Vol. 1
1
Brand management ; Vol. 3
1
Economic institutions of strategy
1
Foundations of cross cultural management ; Vol. 3
1
Global outsourcing issues and trends
1
Innovation and competition : the Schumpeterian legacy
1
Innovation and knowledge : the Arrovian legacy
1
Marketing-mix strategies - product strategy and promotion strategy
1
Michael Porter ; Vol. 3
1
Modern perspectives on entrepreneurship : [the latest advances in entrepreneurship research by some of the leading minds in the field]
1
Small business and entrepreneurship ; Vol. 5
1
The evolution of integrated marketing communications : the customer-driven marketplace
1
The globalization of the world economy
1
The impact of culture
1
Theoretical foundations, critiques & developments
1
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ECONIS (ZBW)
47
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1
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1
Developing a
knowledge
-based perspective on coordination : the case of global software projects
Kotlarsky, Julia
;
Fenema, Paul C. van
;
Willcocks, Leslie
-
2009
Persistent link: https://www.econbiz.de/10003848952
Saved in:
2
Geographic localization of
knowledge
spillovers as evidenced by patent citations
Jaffe, Adam B.
;
Trajtenberg, Manuel
;
Henderson, Rebecca
- In:
Innovation and entrepreneurship
,
(pp. 418-439)
.
2009
Persistent link: https://www.econbiz.de/10003859437
Saved in:
3
Putting patents in context : exploring
knowledge
transfer from MIT
Agrawal, Ajay
;
Henderson, Rebecca
- In:
Economic institutions of strategy
,
(pp. 13-37)
.
2009
Persistent link: https://www.econbiz.de/10003899694
Saved in:
4
Capitalism and democracy in the 21st century : from the managed to the entrepreneurial economy
Audretsch, David B.
;
Thurik, Adriaan R.
-
2008
Persistent link: https://www.econbiz.de/10003729849
Saved in:
5
Sales
management
Tracy, Brian
-
2015
's basic needs -- The 80/20 rule in sales
management
-- Use the canei method -- Brainstorming for sales improvements …
Persistent link: https://www.econbiz.de/10011293007
Saved in:
6
Corporate governance in small and medium-sized firms
Audretsch, David B.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009299696
Saved in:
7
The outsourcing enterprise : from cost
management
to collaborative innovation
Willcocks, Leslie
;
Cullen, Sara
;
Craig, Andrew
-
2011
Persistent link: https://www.econbiz.de/10008698279
Saved in:
8
Innovation and entrepreneurship
Audretsch, David B.
(
ed.
)
-
2009
Persistent link: https://www.econbiz.de/10003782801
Saved in:
9
Sales success
Tracy, Brian
-
2015
Persistent link: https://www.econbiz.de/10010480029
Saved in:
10
A model of the entrepreneurial economy
Audretsch, David B.
;
Thurik, Adriaan R.
- In:
Modern perspectives on entrepreneurship : [the latest …
,
(pp. 23-45)
.
2006
Persistent link: https://www.econbiz.de/10003875434
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