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~person:"Auer-Srnka, Katharina J."
~subject:"Bibliometrie"
~subject:"Cluster"
~subject:"Marktforschung"
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Auer-Srnka, Katharina J.
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Der Markt : international journal of marketing
1
Qualitative Marktforschung : Konzepte - Methoden - Analysen
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ECONIS (ZBW)
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Qualitative und kombinierte Methoden in der wissenschaftlichen Marketingforschung : theoretische Betrachtung und Literaturanalyse
Auer-Srnka, Katharina J.
- In:
Der Markt : international journal of marketing
48
(
2009/10
)
1/2
,
pp. 7-20
Persistent link: https://www.econbiz.de/10003901561
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2
Hypothesen und Vorwissen in der qualitativen Marktforschung
Auer-Srnka, Katharina J.
- In:
Qualitative Marktforschung : Konzepte - Methoden - Analysen
,
(pp. 159-172)
.
2009
Persistent link: https://www.econbiz.de/10003827382
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