Qualitative und kombinierte Methoden in der wissenschaftlichen Marketingforschung : theoretische Betrachtung und Literaturanalyse
Year of publication: |
2009
|
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Authors: | Auer-Srnka, Katharina J. |
Published in: |
Der Markt : international journal of marketing. - Wien : Österr. Ges. für Absatzwirtschaft, ISSN 0025-3863, ZDB-ID 206372-4. - Vol. 48.2009/10, 1/2, p. 7-20
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Subject: | Marktforschung | Market research | Qualitative Methode | Qualitative method | Bibliometrie | Bibliometrics | Theorie | Theory |
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