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~person:"Augusto, Mário Gomes"
~person:"Sarkar, Juhi Gahlot"
~subject:"International marketing"
~subject:"Konsumentenverhalten"
~type:"article"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"Brand Management"
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International marketing
Konsumentenverhalten
Brand management
27
Consumer behaviour
27
Markenführung
27
Brand image
22
Markenimage
22
Brand
21
Markenartikel
21
Beziehungsmarketing
15
Relationship marketing
15
Emotion
6
Customer satisfaction
5
Internet marketing
5
Jugendliche
5
Kundenzufriedenheit
5
Online-Marketing
5
Viral marketing
5
Virales Marketing
5
Youth
5
Brand loyalty
4
Markentreue
4
Social Web
4
Social web
4
brand loyalty
4
Brand attitude
3
Willingness to pay
3
Zahlungsbereitschaftsanalyse
3
Advertising effects
2
Brand embarrassment
2
Brand equity
2
Brand hate
2
Brand relationship quality
2
Brand social benefits
2
Brand trust
2
Computerspiel
2
Confidence
2
Consumer-brand identification
2
Dienstleistungsqualität
2
Electronic word-of-mouth
2
Fashion
2
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Aufsatz in Zeitschrift
Article in journal
27
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English
27
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Augusto, Mário Gomes
Sarkar, Juhi Gahlot
Loureiro, Sandra Maria Correia
28
Phau, Ian
26
Han, Heesup
23
Sarkar, Abhigyan
23
Ko, Eunju
22
Melewar, T. C.
22
Bang, Nguyen
20
Diamantopoulos, Adamantios
19
Japutra, Arnold
19
Guzman, Francisco
18
Hollebeek, Linda D.
16
Valette-Florence, Pierre
15
Veloutsou, Cleopatra
15
Ekinci, Yuksel
14
Khan, Imran
14
Pelsmacker, Patrick de
14
Dens, Nathalie
13
Fetscherin, Marc
13
Kunkel, Thilo
13
Ahn, Jiseon
12
Casidy, Riza
12
Park, Jungkun
12
Paul, Justin
12
Rahman, Zillur
12
Romaniuk, Jenni
12
Septianto, Felix
12
Sreejesh, S.
12
Swoboda, Bernhard
12
Vrontis, Demetris
12
Bagozzi, Richard P.
11
Grohmann, Bianca
11
Johnson, Lester W.
11
Sung, Yongjun
11
Dwivedi, Abhishek
10
Heere, Bob
10
Kaufmann, Hans Rüdiger
10
Keller, Kevin Lane
10
King, Ceridwyn
10
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Journal of business research : JBR
4
Asia Pacific journal of marketing and logistics
2
Journal of retailing and consumer services
2
Marketing intelligence & planning
2
Society and business review
2
Young consumers : insight and ideas for responsible marketers
2
European journal of marketing
1
International journal of economics and business research
1
International journal of entrepreneurship and small business
1
International journal of hospitality management
1
International journal of retail and distribution management
1
Journal of consumer marketing
1
Journal of fashion marketing and management
1
Journal of marketing for higher education
1
Psychology & marketing
1
Qualitative market research : an international journal
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
The marketing review
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ECONIS (ZBW)
27
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1
What is in a game? : the impact of advergame design and reward elements on gamers' brand patronage
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2538-2564
Persistent link: https://www.econbiz.de/10014430265
Saved in:
2
Deciphering factors that make a narcissistically loved salon brand
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Jain, Kokil
; …
- In:
International journal of retail and distribution management
51
(
2023
)
11
,
pp. 1497-1515
Persistent link: https://www.econbiz.de/10014484101
Saved in:
3
Value dimensions of gamification and their influence on brand loyalty and word-of-mouth : relationships and combinations with satisfaction and brand love
Torres, Pedro M.
;
Augusto, Mário Gomes
;
Neves, Cristiana
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 59-75
Persistent link: https://www.econbiz.de/10012796060
Saved in:
4
Do brand relationships on social media motivate young consumers' value co-creation and willingness to pay? : the role of brand love
Wallace, Elaine
;
Torres, Pedro M.
;
Augusto, Mário Gomes
; …
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 189-205
Persistent link: https://www.econbiz.de/10013164305
Saved in:
5
S/he styles : narcissistic fashion apparel consumption in India
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
- In:
Journal of consumer marketing
39
(
2022
)
1
,
pp. 55-65
Persistent link: https://www.econbiz.de/10013165312
Saved in:
6
Prosumption through advergames : leveraging on advergame format and reward elements to create a sacred brand
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2649-2676
Persistent link: https://www.econbiz.de/10013457380
Saved in:
7
Managing customers' undesirable responses towards hospitality service brands during service failure : the moderating role of other customer perception
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Sreejesh, S.
- In:
International journal of hospitality management
94
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012495095
Saved in:
8
Empirically examining the psychological mechanism of a loved and trusted business school brand
Dass, Sumanjit
;
Popli, Sapna
;
Sarkar, Abhigyan
;
Sarkar, …
- In:
Journal of marketing for higher education
31
(
2021
)
1
,
pp. 23-40
Persistent link: https://www.econbiz.de/10012549775
Saved in:
9
Outcomes for self-expressive brands followed on social media : identifying different paths for inner self-expressive and social self-expressive brands
Wallace, Elaine
;
Torres, Pedro M.
;
Augusto, Mário Gomes
; …
- In:
Journal of business research : JBR
135
(
2021
),
pp. 519-531
Persistent link: https://www.econbiz.de/10012647938
Saved in:
10
The "right-to-refuse-service" paradox : other customers' perception of discretionary service denial
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Balaji, M. S.
- In:
Journal of business research : JBR
121
(
2020
),
pp. 686-695
Persistent link: https://www.econbiz.de/10012417387
Saved in:
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