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~person:"Augusto, Mário Gomes"
~subject:"Brand image"
~subject:"Experiment"
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Brand image
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Augusto, Mário Gomes
Loureiro, Sandra Maria Correia
8
Kucharska, Wioleta
7
Ranfagni, Silvia
7
Schivinski, Bruno
7
Becker, Kip
6
Hollebeek, Linda D.
6
Rita, Paulo
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5
Kumar, Jitender
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Garay Tamajón, Luis Alfonso
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Kunkel, Thilo
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Nobre, Helena
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Pauwels, Koen
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Qiu, Liangfei
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Sashittal, Hemant Chaitanya
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Viswanathan, Siva
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Wang, Yonggui
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Armand, Alex
3
Arya, Vikas
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Augsburg, Britta
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Azar, Salim L.
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Bancalari, Antonella
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Bang, Nguyen
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Bilro, Ricardo Godinho
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Bruhn, Manfred
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Burmann, Christoph
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Burtch, Gordon
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Camiciottoli, Belinda Crawford
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Cheung, Man Lai
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Journal of business research : JBR
2
The journal of product & brand management
1
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ECONIS (ZBW)
3
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Do brand relationships on social media motivate young consumers' value co-creation and willingness to pay? : the role of brand love
Wallace, Elaine
;
Torres, Pedro M.
;
Augusto, Mário Gomes
; …
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 189-205
Persistent link: https://www.econbiz.de/10013164305
Saved in:
2
Outcomes for self-expressive brands followed on social media : identifying different paths for inner self-expressive and social self-expressive brands
Wallace, Elaine
;
Torres, Pedro M.
;
Augusto, Mário Gomes
; …
- In:
Journal of business research : JBR
135
(
2021
),
pp. 519-531
Persistent link: https://www.econbiz.de/10012647938
Saved in:
3
Building resilience to negative information and increasing purchase intentions in a digital environment
Torres, Pedro M.
;
Augusto, Mário Gomes
- In:
Journal of business research : JBR
101
(
2019
),
pp. 528-535
Persistent link: https://www.econbiz.de/10012103462
Saved in:
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