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~person:"Augusto, Mário Gomes"
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Search: subject:"brand identification"
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Brand management
5
Consumer behaviour
5
Konsumentenverhalten
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Markenführung
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Beziehungsmarketing
4
Brand
4
Brand image
4
Markenartikel
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Markenimage
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Viral marketing
3
Virales Marketing
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Brand social benefits
2
Consumer-brand identification
2
Memorable brand experiences
2
Willingness to pay
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Zahlungsbereitschaftsanalyse
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Airline
1
Bank
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Banking industry
1
Beer
1
Bier
1
Brand attitude
1
Brand equity
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Brand identity
1
Brand love
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Brand loyalty
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Brand trust
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Brand-self similarity
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Brauerei
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Brewery
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Confidence
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Consumer-based brand equity
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Customer integration
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Customer satisfaction
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Customer value
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Customer-brand identification
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EWOM
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Electronic word-of-mouth
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Augusto, Mário Gomes
Diamantopoulos, Adamantios
4
Ekinci, Yuksel
4
Balmer, John M.T.
3
Delgado-Ballester, Elena
3
Ghorbanzadeh, Davood
3
Kaushik, Arun Kumar
3
King, Ceridwyn
3
Kumar, Vikas
3
Nikhashemi, S. R.
3
Stephenson, Amber L.
3
Torres, Pedro M.
3
Yerger, David B.
3
Balmer, John M. T.
2
Bartels, Jos
2
Casidy, Riza
2
Chen, Jiawen
2
Chen, Tien-Tze
2
Coelho, Pedro Simões
2
Davvetas, Vasileios
2
Fazli-Salehi, Reza
2
Gillespie, Erin Adamson
2
Godinho, Pedro Manuel Cortesão
2
Gyomlai, Moumita Das
2
Haupt, Martin
2
He, Hongwei
2
Japutra, Arnold
2
Joshi, Richa
2
Kumar, Jitender
2
Li, Yan
2
Liao, Junyun
2
Loureiro, Sandra Maria Correia
2
Mallin, Michael L.
2
Molinillo, Sebastian
2
Naser Valaei
2
Noble, Stephanie M.
2
Oubiña, Javier
2
Popp, Bastian
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Pullins, Ellen
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Rahehagh, Atena
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Journal of retailing and consumer services
2
International journal of entrepreneurship and small business
1
Journal of business research : JBR
1
The journal of product & brand management
1
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ECONIS (ZBW)
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Do brand relationships on social media motivate young consumers' value co-creation and willingness to pay? : the role of brand love
Wallace, Elaine
;
Torres, Pedro M.
;
Augusto, Mário Gomes
; …
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 189-205
Persistent link: https://www.econbiz.de/10013164305
Saved in:
2
Building customers' resilience to negative information in the airline industry
Augusto, Mário Gomes
;
Godinho, Pedro Manuel Cortesão
; …
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 235-248
Persistent link: https://www.econbiz.de/10012114157
Saved in:
3
Effects of brand attitude and eWOM on consumers' willingness to pay in the banking industry : mediating role of consumer-
brand
identification
and brand equity
Augusto, Mário Gomes
;
Torres, Pedro
- In:
Journal of retailing and consumer services
42
(
2018
),
pp. 1-10
Persistent link: https://www.econbiz.de/10011825975
Saved in:
4
Predicting high consumer-
brand
identification
and high repurchase : necessary and sufficient conditions
Torres, Pedro M.
;
Augusto, Mário Gomes
;
Godinho, Pedro …
- In:
Journal of business research : JBR
79
(
2017
),
pp. 52-65
Persistent link: https://www.econbiz.de/10011745132
Saved in:
5
The path to brand loyalty in the beer market
Augusto, Mário Gomes
;
Torres, Pedro Marcelo
- In:
International journal of entrepreneurship and small business
32
(
2017
)
3
,
pp. 287-298
Persistent link: https://www.econbiz.de/10011859205
Saved in:
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