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~person:"Aureli, Selena"
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Aureli, Selena
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Qualitative Market Research: An International Journal
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Qualitative market research : an international journal
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The importance of brand architecture in business networks : the case of tourist network contracts in Italy
Aureli, Selena
;
Forlani, Fabio
- In:
Qualitative market research : an international journal
19
(
2016
)
2
,
pp. 133-155
Persistent link: https://www.econbiz.de/10011598725
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The importance of brand architecture in business networks
Aureli, Selena
;
Forlani, Fabio
- In:
Qualitative Market Research: An International Journal
19
(
2016
)
2
,
pp. 133-155
how the network brand relates to the
place
brand
and the brands of individual network members. Design …
Persistent link: https://www.econbiz.de/10014987539
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