The importance of brand architecture in business networks : the case of tourist network contracts in Italy
Selena Aureli and Fabio Forlani
| Year of publication: |
2016
|
|---|---|
| Authors: | Aureli, Selena ; Forlani, Fabio |
| Published in: |
Qualitative market research : an international journal. - Bingley : Emerald Group Publishing Limited, ISSN 1352-2752, ZDB-ID 1463146-5. - Vol. 19.2016, 2, p. 133-155
|
| Subject: | Tourism | Alliances | SMEs | Brand architecture | Network brand | Place brand | Markenführung | Brand management | Unternehmensnetzwerk | Business network | KMU | SME | Italien | Italy | Tourismus | Strategische Allianz | Strategic alliance | Tourismusmarketing | Tourism marketing | Tourismuswirtschaft | Tourism industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/QMR-02-2016-0007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011598725