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~person:"Avis, Mark"
~subject:"Advertising effects"
~subject:"Mobile Business"
~type_genre:"Aufsatz in Zeitschrift"
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Advertising effects
Mobile Business
Consumer behaviour
2
Digital advertising
2
Internet marketing
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Mobile Marketing
2
Mobile marketing
2
Online-Marketing
2
Werbewirkung
2
Advertising
1
Brand management
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Low attention
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Markenführung
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Netherlands
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Niederlande
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Perception
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Social Web
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Viral marketing
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Virales Marketing
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attention
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Avis, Mark
Ghose, Anindya
4
Luo, Xueming
4
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Fang, Zheng
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2
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European journal of marketing
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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ECONIS (ZBW)
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Mind the attention gap : how does digital advertising impact choice under low attention?
Santoso, Irene
;
Wright, Malcolm J.
;
Trinh, Giang
;
Avis, Mark
- In:
European journal of marketing
56
(
2022
)
2
,
pp. 442-466
Persistent link: https://www.econbiz.de/10013173436
Saved in:
2
Is digital advertising effective under conditions of low attention?
Santoso, Irene
;
Wright, Malcolm
;
Trinh, Giang
;
Avis, Mark
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
17/18
,
pp. 1707-1730
Persistent link: https://www.econbiz.de/10012424268
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